This skill will unlock your full potential

What’s on the menu

• The power of lead magnets

• A tool for visual thinking

• Skill mapping for personal growth

The power of lead magnets

I’ve been creating content for a while now. I’m slowly learning how to write posts that increasingly reach more people.

This week I’ve been playing around with creating lead magnets. They are a free piece of value you can give someone in exchange for their email.

Once you have their email, you have a direct touchpoint with them to build a connection and potentially sell them something that is of value to them.

⬇ Content

⬇ Lead magnet

⬇ Product or service

In my case, I want to sell seats for my PM course.

Just creating content is not enough. I have to capture email addresses, so I can contact people directly when it’s finished.

With this in mind, I created a free piece of value for PMs that they might want to download, in the form of a Notion doc.

I created this Linkedin post, which leads to my bento.me/arjen page, where I have two lead magnets that people might find interesting.

I built the lead pages with maven.com, which is where I’m going to host the (now cohort) course.

With just one post, I was able to collect 50 leads with just one post.

So if I can churn out a valuable post every two days on average, I might be able to collect 750 emails in a month.

If I can convert 3% of those people to my course (industry average), that’s €6700 per month in course sales. Not bad!

Now this is pretty obvious stuff. I have given my email address to someone else’s lead magnet many times.

But it was cool to experience firsthand how this game works.

Everything is a funnel!

A tool for visual thinking

I believe most people are visual thinkers.

Seeing something mapped out in a diagram or on the whiteboard makes things so much easier to understand.

It helps with putting my thoughts in order.

When building my course, I was writing a big Notion doc and almost fell asleep while doing so.

It was very hard to make it entertaining for myself.

This changed when I started using Figjam. Now the lessons and diagrams are flying out the door because it’s way more fun for me.

I like visualizing stuff in cool diagrams!

You can also use it for:

• Brainstorming

• Retrospectives

• Mapping your customer experience

It works great with teams too.

Here’s a Figjam file I created for my lead magnet.

Zoom in by holding CMD and scrolling (windows I gues CTRL?).

A fun little trick, once you have an account, typing figjam.new in the URL box will open a new file for you.

Skill mapping for personal growth

I was watching a long video by Alex Hormozi yesterday. Even though he looks a little funky, he seems to be actually very legit.

There was one particular topic that really stood out to me.

He said if you would distribute wealth evenly to everyone on the planet, likely most of the wealthy people would be wealthy again after a given period.

It’s because entrepreneurship and wealth building is a skill.

Not one skill. Many many mini skills.

If you invest in learning these skills, it’s much more likely that you’ll find success.

For example, I suck at Twitter writing. I get absolute crap engagement. The reality is, I don’t master this skill.

To be great at generating eyeballs through Twitter you need to master:

• Storytelling

• Copywriting

• Idea selection

• Personal branding

• Hook writing (the first line of your tweet)

If you want to sell a digital product, you also need to understand:

• Design

• Sales copy

• Persuasion

• Building a landing page

Just to name a few.

So what I’m starting to do, is map the skills that I need to focus on mastering.

Once I have nailed which ones I need to focus on now, I’ll research what free content is out there, and what paid content might accelerate my learning.

So…what skills do you need to invest in learning?

Map them out (Figjam), find resources/courses/coaching, and schedule time in your cal to learn.

If you enjoyed this email, feel free to share it with a friend. It really helps :)

Cheers,

Arjen